About me:
EXTRACT
I am a dynamic and innovative executive with over 15 years of experience in AI, digital transformation, and business development. My career spans multiple sectors, including education, real estate, energy, and hospitality, where I have consistently demonstrated my ability to drive technological advancements and deliver strategic solutions.
Key highlights of my professional profile include:
Leadership in Innovation: As Head of Innovation and Technology at La tecnocreativa, I led teams integrating cutting-edge solutions to improve processes and operations, impacting over 3000 students across 70 countries.
Entrepreneurial Spirit: I am a co-founder of multiple startups and an active investor with a keen eye for high-impact, scalable technologies.
AI and Machine Learning Expertise: At Enefgy S.L., I pioneered the implementation of Europe's first Machine Learning system in the energy sector, serving over 12 million customers.
Digital Transformation: My experience includes transforming traditional businesses into tech-driven enterprises, as seen in my work at Linkhome and Incommon Human Technologies.
Educational Background: I hold a Bachelor's in Electrical Engineering from Saint Louis University and a Master's in Internet Business from ISDI, providing me with a strong foundation in both technical and business aspects.
Teaching and Mentoring: As an instructor at La tecnocreativa and ESIC Business & Marketing School, I share my expertise in digital innovation and generative AI applications.
Multilingual Proficiency: I am fluent in Spanish and English.
My core competencies include innovation strategy, AI implementation, startup investment, digital pedagogy, and cross-functional team leadership. My diverse experience and forward-thinking approach enable me to effectively drive technological innovation and business growth.
PROFESSIONAL EXPERIENCE
09/2024 – Present – Independent Innovation Consultant
Technology and AI Investor & Advisor. Helping companies and students integrate AI-driven workflows to improve efficiency and foster innovation.
03/2020 – 09/2024 – La tecnocreativa – Head of Innovation and Technology
La tecnocreativa is an Education project designed to meet the current needs of continuous upskilling and reskilling by applying technology throughout the training process. More than 3000 students in over 70 countries in less than four years.
Responsible for teams integrating innovative solutions to improve processes and applying them in day-to-day operations. From the Campus, product design, program management such as 3D and AI, application of generative AI, studio management, and building the commercial team, among other management tasks.
10/2016 – 12/2020 - Linkhome – Head of Innovation and Business Development
A project ahead of time, creating the virtual key for homes to manage assets efficiently. A blend between a PMS and a real estate portal for managing assets throughout their life cycle.
I led the innovation team in creating and managing content, enabling us to offer virtual simulations of assets, digital twins, customer management, products, and services for all our clients.
10/2016 – 12/2020 - Incommon Human Technologies SL – Co-CEO
A Madrid-based company specialising in digital business development, 3D & VR, technology, marketing, and training, offering creative tech solutions and services.
Responsible for developing R&D initiatives to create digitalisation solutions for multiple sectors, including 3D scanning, data digitalisation, and appropriate distribution through digital and non-digital media. Additionally, I oversaw commercial management, client relations, business development, service design, product creation, and more.
12/2009 – 06/2016 - Enefgy S.L
01/2014 – 06/2016 - General Manager
Smart-metering and energy efficiency company transformed into ML Energy Startup.
I led the transformation, creation and implementation of the first Machine Learning system applied to the energy sector in Europe, developing the Infoenergía initiative for the Enel Group, serving over 12 million customers. A solution to enhance customer retention and engagement through consumption analysis and cluster segmentation, enabling the creation of new products and services while providing greater data control.
08/2011 – 12/2013 – CTO
Responsible for R&D with IoT and M2M for smart metering, driving innovation in smart meters for multiple international markets.
12/2009 – 07/2011 - Analyst & Product Manager
Analyst and product manager for electricity consumption prediction.
ACADEMIC & TEACHING
08/2020 – Present – Instructor and Coordinator at La tecnocreativa
Professor in technology and digital innovation, focusing on generative AI applications. Mentor and Coach students for personal and professional growth, leveraging their profile for a new era.
01/2023 – Present - Academic Experience at ESIC Business & Marketing School
Digital Transformation and Generative AI sessions applied to Marketing and Communication in Madrid, Barcelona, and Valencia.
EDUCATION
09/2011 – 06/2012 - MIB (ISDI) - Master's in Internet Business
Integrating the keys to digital business: digital marketing, social media, e-commerce, digital media, technology, content, search, mobility, and more.
01/2010 – 07/2010 – Structuralia
Expert Degree in Energy Management: Buildings and facilities.
08/2003 – 06/2009 - Saint Louis University (Madrid, Spain, and Saint Louis, USA)
Bachelor’s in electrical engineering with a specialisation in renewable energies. Final project: "Renewable energies and system improvement in energy markets."
09/1987 – 06/2000 - British Council School (Madrid)
STARTUP PORTFOLIO
La Tecnocreativa, Tortilla Films, Burnout Burgers, Grupo Makkila, Incommon, LinkHome, Fobla SL (real estate & energy investments), Making Ideas Business (digital startups), etc.
LANGUAGES
Español - Native
English - Bilingual
German - Basic
OTHER EXPERIENCES
Grupo PAGE Aeronautical Engineering, Goiri Productions, Talgo Deutschland GmbH (Berlin, Germany), Hospitality Services, Collaborator in Social Action Programs, etc.
CORE COMPETENCIES
Innovation Strategy and Business Transformation
Implementation of AI and Machine Learning
Startup Investment & Business Development
Content Strategy and Digital Pedagogy
Instructional Design
Team Leadership and Cross-functional Collaboration
Soft Skills: Communication, adaptability, leadership, problem-solving, and creativity
Experience solving complex problems and demonstrating solid business judgment.
Experience in project management, implementing process improvements, prioritization, and multitasking capabilities.
Product Development.
SOFTWARES
As part of my trajectory, I have developed skills with many software, from CRM, ERP, PMS, and LMS to creating a proprietary Learning Experience Platform (LXP).
I have also integrated Hubspot, LinkedIn Sales, Holded, Wrike, Monday, Notion, Splunk, Cognos, Tableau, and more. Each project needs adequate tech for its business; therefore, adapting is an essential skill, and the rules for business development must always be understood.
The new set of tools relies more on AI skills, such as understanding the potential of LLMs, optimizing workflows, and integrating solutions that update daily. Technology is here to help us evolve, and we need to connect creativity with technology to develop.